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Using brand guidelines in design


Wouldn’t it be great to be able to use any font or colour you want? A graphic designer’s life would be considerably easier than happy. Unfortunately, this is not the case when there is an established brand standard to follow, and you must adhere to the parameters. Working with a set of rules is tough but enjoyable, and we believe there is an art to following the rules.

What is the best way to work with pre-existing brand guidelines?

Nobody talks about it, yet it’s the most important thing you can do when beginning a new project. The ability to apply a consistent design approach across all brand assets is what distinguishes great design from good design. So let’s get started!
Brands nowadays seek to update their website and the appearance and feel of their marketing materials to keep up with trends while remaining true to their brand identity. A graphic designer must be able to play along and make it look trendy while staying true to the core of the company. Documenting all brand assets in a brand guidelines document and spreading the document across the firm and external service suppliers is a smart practice. As a result, everyone understands the rules and has the assets they require while adding to the libraries, as there may be constant adjustments.
It may be easier to follow standards, but how can you keep the identity intact while giving the creatives or the website a fresh look? This could be a difficult task. What happens if a brand’s consistency wanes? Customers have lost faith. It perplexes people, and they have a more difficult time recognizing the brand. In branding, trust is everything.
If you’re unclear or believe your design is not meeting the criteria, take a step back and consider what’s working. Do you want to see how these branding elements might look in different contexts? We know it sounds daunting, but believe us when we say that adhering to brand standards does not have to feel confining at all! Remember that they are only suggestions for how things should be done; don’t let them influence your design selections too much. This process will become more accessible than ever before with our assistance. If you need assistance, please contact us right away!

There are a few tried-and-true methods for managing a brand while keeping new trends in mind:

Logo: Considering how to present the logo:

• Adding extra space around it to make it look cleaner.
• Avoid using cropped, low-resolution, distorted logos.

Colour palette: identifying the primary and secondary colours of a brand Colour scheme:

• Differentiating primary and secondary hues.
• Colour treatment should be consistent across mediums (digital and print).

• Colour harmony across all brand touchpoints.

Typography: Identifying and Using Brand Fonts—Primary and Secondary Fonts:

• Typically, the guideline will include 2-3 sets of fonts. Look for font choices that complement each other well.
• Finalize uniform font styles and combinations for digital and print mediums.
• Defining typesets and font scales ahead of time might save you a lot of time.

Layout: determining how to use the assets of the brand; introducing elements in novel ways

• Creating templates for various sorts of communication across digital and print mediums.
• Keep in mind that layout and graphic design should complement the copy and messaging. This organization aids the audience’s comprehension of the visuals.
• The most important thing to understand is that brand standards are not intended to limit you; rather, they provide a tiny foundation around which you can construct your design. Any designer may generate designs that appropriately resonate with customers about the company and their creative process with the right amount of creativity and knowledge about how companies work.
If building brand assets with consistency sounds like something you’d like help with, or if you have any questions about it, please get in touch!
We enjoy working with brands that take care of their work; contact us today for more information on our services.

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