Using brand guidelines in design
What is the best way to work with pre-existing brand guidelines?
There are a few tried-and-true methods for managing a brand while keeping new trends in mind:
Logo: Considering how to present the logo:
Colour palette: identifying the primary and secondary colours of a brand Colour scheme:
• Colour harmony across all brand touchpoints.
Typography: Identifying and Using Brand Fonts—Primary and Secondary Fonts:
Layout: determining how to use the assets of the brand; introducing elements in novel ways
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