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A New Business Owner’s Checklist for Logo Creation



Your company’s brand is arguably the single most important facet of your startup. Your company’s visual identity, which includes its name and logo, is a reflection of its values and mission. Humans are visual learners, and your logo will help consumers remember your brand. It can also serve as the visual basis for other forms of creative expression, such as signage and promotional materials.

Creating a logo design checklist outlining the vital features is crucial when building a brand. It can help you base your selections on solid evidence and check that you’ve given due consideration to everything from typeface to margin size.



 When conceptualizing your logo, keep this logo design checklist in mind



Exactly what am I going to study, I wonder? show
Start with some basic exploration.
Branding and Market Analysis
Conducting market research is essential for learning about your market and rivals. You need your logo to be distinctive from the competition. Conducting market research can help you learn about established norms in your business, which in turn can inform the development of a classic logo. When gathering information, keep in mind the following concerns:


Where do you see this market going?
When compared to what is expected, what is the current size of the market?
I’m curious about your rivals.
How original are your offerings?
How does your product stack up against the market’s heavy hitters?
Logos are meant to last, so resist the temptation to make something that is just relevant in the here and now. Imagine a visual identity that will last for generations.


Wordmark logos are those that only feature the company name or brand name, often stylized with a special typeface. The wordmark logos of well-known companies like Google and Coca-Cola are examples of this.


Initials or an abbreviation of a company name are used in a letter mark logo. These are great for condensing a lengthy company name or for organizations looking to establish a more memorable brand. IBM (International Business Machines) and Home Box Office (HBO) are two such companies.

Pictorial logos are logos that feature an easily recognizable image or symbol instead of text. These logos can effectively convey a company’s ideals and character through the use of visual associations. The Apple logo and the Twitter bird logo are two such examples.

To produce a one-of-a-kind, non-representational logo, abstract logos often rely on geometric forms or patterns. These logos are created to represent a certain idea or feeling that is associated with the brand. Logos like Nike’s Swoosh and Adidas’ three-stripe design are prime examples.
Mascot logos, in which a cartoonish character is used to represent the company or its products, have become increasingly popular in recent years. These logos are great for giving a business a warm and inviting vibe. Some well-known examples include Colonel Sanders of KFC and the Bibendum of Michelin.

When you see a logo that looks like a crest or badge, you’re looking at an emblem logo. Traditional and trustworthy feelings may be evoked by these logos. Some well-known examples include the shield and bar emblem used by Harley-Davidson and the mermaid used in the Starbucks logo.
Wordmark, letter mark, pictorial, and abstract components come together in a combination mark logo, giving it a distinct visual identity. These logos typically combine text with a picture to represent a company. The Amazon logo, for instance, is a wordmark with an arrow (also suggesting a smile) linking the letters “A” and “Z,” and the McDonald’s logo is just the golden arches with the brand name underneath.


Try to find some motivation


Where do you plan on finding the motivation to create the logo? The igniting factor might be just about anything. Many different websites exist solely to provide a source of logo or aesthetic inspiration. Ideas can come from anywhere: online photo galleries, physical museums and publications, and even your desk at work.

Doodles and sketches are often the first step for many designers and artists. Some people choose to use brainstorming sessions to come up with and develop their concepts further.

It takes time to assess, reject, improve, and pick the right parts in logo design, making it an iterative process. To let creativity flow, patience is a must.

Think like your audience.
Find out who you’re talking to.
You need a logo that will get people talking about your company. One of the first places current and future customers will become familiar with your company is through its logo.

The logo you choose should be representative of your company and its ideals. You need to know the following about your target demographic in order to comprehend that congruence:

Demographics Location
Problems that consumers are having and how your service or product might help
Methods of Preferred Interaction
Sources of Data
Learning more about your target audience is useful for many branding-related decisions, including creating a logo. It’s a critical part of your study that can affect every aspect of your company’s strategy and operations.

Business Identity Definition
What kind of company culture do you have in place? If so, could you give a brief description of it?

A company’s character is distinct from its image and values. It’s everything that makes up a company, from the people that work there to their guiding ideas and missions to the goods or services they provide.


You’d want a logo that reflects that character, but first you have to pin it down.



Create a design brief that expresses your goals for the logo and the elements you wish to see included. In order to help shape that brief and put your brand in the best possible position to create the perfect logo, consider the following questions:

Tell me about your brand.
How do workers define your company’s identity? Concerning who, exactly? How would those closest to you characterize it?
Does your company’s product talk? What is it, if so?
Tell me about the values and goals of your company’s brand.
In what ways do you want your brand to be remembered?
How would you like your product or service to be perceived?
Use your feelings to describe the perfect logo for you.
To what issues do your offerings provide a solution?
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Pick your favourite colour scheme.
Branding Colours for Apple Products
The psychological and emotional effects of colour are well documented. For instance, people often link the colour red with vigour, passion, and energy. The color black is associated with authority and smarts. As a colour, yellow is associated with joy, originality, and optimism.



When designing a logo, one of the most important things to consider is the colour scheme. Brand-appropriate colours are ones that make an audience feel a certain way.



The link between colors and feelings is powerful. Make sure the colour or colours you pick inspire the exact mood you’re going for. Check for proper assembly and that they all relate to the brand.

After settling on a color scheme and having a logo designed, it’s a good idea to test it out in a variety of colour palettes. The chosen colours, or at least some of them, could be used in future logo iterations.

Adorable in every vivid hue. Your logo is often shown in either a monochrome or full-colour version. When full-colour formatting is not an option or if costs need to be kept to a minimum, a black-and-white version may be used.
Blank or inverted white If you plan on using it against a dark background, you might want to opt for the lighter version.
Find out more about typography.

A logo could include type if you so wish. If you opt to utilize text, it must be easily discernible and readable at any scale.

It is up to you to choose the font style if you go with typography. Among the many types of fonts available today are:

Serif typefaces are typefaces where the terminals and laterals of the letters are lightly stroked. These are the tried-and-true options.
Sans-Serif. Sans serif fonts that have a minimalistic, contemporary feel
Script mimics the style of more formal, upright writing while maintaining an air of sophistication.
Slab Serif. Larger, bolder letters with an authoritative, retro vibe
Handwritten. Display fonts that are casual and friendly express warmth but can be difficult to read. Fonts that are out of the ordinary, sometimes handmade, and amusing
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The fonts you select should be legible at various sizes, convey the intended meaning, and come in a variety of weights and styles. Think about whether you want full capitals, only the initial letter capitalized, lowercase, or a mix of these.


Structure for flexibility



It’s important that your logo looks good in a variety of formats.

Your website, email signature, and social network posts will all look smaller as a result. Stationery and other printed products will require larger versions. For some signs and billboards, a larger configuration may be required.

A logo that is strong, legible, and usable across a wide range of sizes and proportions is essential. For instance, if your logo needs additional information, you may be able to regain some of that detail by scaling it down.

Think about the various contexts in which your logo could appear and how it would change in each.

Benefit from breathing room and white space. In the context of white space design, “breathability” means leaving enough empty space around a visual feature so that it doesn’t get lost in the design. Negative space, often known as whitespace, can be intentionally incorporated into a design to draw attention to important elements. Empty space within a design serves to highlight and frame your logo, keeping it front and centre.

White space acts as a visual break, giving your audience a chance to take it all in without getting overwhelmed. A logo’s visual attractiveness can be improved by making strategic use of negative space to make it look cleaner and more organized. By giving each piece some breathing room, you may achieve a sense of harmony and visual coherence that will boost your design and solidify your brand’s identity.



Pick a Mascot


Branding with the Perfect  paint logo
You can strengthen your brand’s connection to your target audience and leave a long-lasting impact by using a mascot in your marketing materials. Think about how adding a mascot to your logo would fit into your larger branding plan before making a final decision. The success of a mascot, which might range from a cartoon animal to a costumed superhero, is very context- and audience-specific.


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A mascot can act as a visual embodiment of your brand’s beliefs and personality, making your company more approachable and inviting to customers. It is important to remember, however, that mascot logos aren’t the best fit for every company. A law firm or bank, for instance, would benefit from a more subdued and formal visual identity.


Think about the following before deciding whether or not to include a mascot in your logo:


Perfect paint whether or not a mascot represents the spirit of your company. A mascot could be useful for a company with a lighthearted or family-friendly focus, but it might not be necessary for a business with a more serious or adult tone.
Think about what your readers want and expect from you. While a mascot may be well-received by a specific age group or market segment, it may not be appropriate for the majority of your clientele.
Industry Standards: Analyze the visual brands of your rivals and the market leaders. Can I ask if I may assume that they employ mascots? Think about whether or not breaking the rules would help your credibility or hurt your chances of success.
Look at how well a mascot has held up through time to see if it has staying power. You want your brand’s visual identity to continue making an impression even as your company grows and changes.
Flexibility: Think about how a mascot-based logo will translate to several mediums, from print to the web.
The decision to use a mascot as part of your logo should be made after careful consideration of your brand’s strategy and its intended audience. Developing a visual identity that captures the soul of your company and helps it connect with customers is possible with some careful planning.


Logo Design Checklist: Your First Design Tool


After you’ve settled on a logo, you can go on to the next item on your list. You’ll have to settle on a logo design strategy at some point. Some entrepreneurs are also skilled designers, but it’s often helpful to start with some simple sketches to communicate concepts and get feedback.


Online, you can find viable options that won’t break the bank and will get the job done swiftly and efficiently. There are several low-priced solutions available online and in apps that will design a logo for you to use and own. Templates and AI are used in many of these to produce possible outcomes. To observe how your prior exploration and artistic judgments translate into your logo’s final form, you can begin by using a logo creator and playing around with it.


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Although it’s possible that a logo contest won’t provide the greatest results, it can give you plenty of choices and give freelance designers some much-needed exposure. Such competitions are typically more costly and take a little bit longer, so you’ll need to evaluate whether or not they’re worth it to you in terms of time and money.


Let’s say you’re looking for something more, or you’re prepared to advance to the next level and have the means to invest in something better. In that scenario, you can hire a professional graphic designer or a logo design firm to handle the process on your behalf. They frequently employ a checklist quite similar to the one above, and they’ll collaborate closely with you and your team. These methods may cost extra, but they always deliver top-notch outcomes.


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