Familiarity With Logo Files: A Short Summary
Designing a unique and versatile logo, it turns out, is a job half done. Logo designing is a task that is completed only with successful logo delivery. While a lot has been said already about logo designing, here is a quick look at creating the perfect logo files and the Do’s & Don’ts when delivering them to the client.
What is a vector and raster image?
This one is mostly for the clients to understand. Raster images are mostly computer images created using pixels and they come with RGB i.e. red, blue, green colour format and are saved as JPEG or PNG files. These are rarely used as the primary files when creating a logo because when scaled up, the pixels cause the image to blur significantly, making it unusable.
Vector images on the other hand are mathematically created images that use equations to render diagrams, thus making them easily scalable on any medium. Also they come in CMYK colour format. Logo designers worldwide have standardized this format as acceptable image for logos.
But only a single logo file is never enough. Read on to know what to expect from your logo designer.
Logo variations that are a must!
Like I mentioned above, a single PDF file with the vector image of your logo does not make the cut. Here are some essential and some optional files that your logo designer should handover to you.
Colour variations for your design:
A good logo comes with a full colour copy of the design as well as designs when rendered in black, white and inverse. They come in useful if the logo were to be used for embossing or on a white background.
A logo is often accompanied with a tagline or the brand name itself. Having different variations of the same will avoid unpleasant surprises when used in different orientations.
Colour space variation:
Having the logo files in CMYK, RGB and Pantone- a single ink colour process used in printing, gives the clients the option to choose when exporting their logo to different formats.
This is a must and cannot be compromised on. Editable PDFs are a standard format used by all logo designers when handing over the logo package. PDFs make it easier to export images and edit them, so always insist for one from your designer.
Add-ons in your logo package
To include a logo package guide can be considered a good practice as it really helps the clients figure out what to do with the various files. One can also expect separate files for icons, variations in image sizes, brandmark files in their logo package.
At TIG Media logo design company Bangalore we follow the best practices when delivering the logo package to our clients, focusing on clarity and quality on the delivered products. Contact us today for all your logo designing needs.